Coffee tables" ad group. By doing this, we are deliberately telling Google which ad group we want our ad to show from. It's one thing to say that the account structure is solid, but it's another to prove it. If the cross-pollination report shows few queries triggering ads in the wrong ad groups, the structure is in good shape. Conversely, if many identical queries trigger ads in multiple ad groups, there is a targeting and organization problem. Final Thoughts
Audits provide good insight into account performance, but most don't address the accounts' larger concerns. I challenge you to watch and ask questions related to themes and not just hard numbers. It is more important to discuss why efficiency and jewelry retouching service volume fluctuate instead of making an absolute statement such as “If we reduce x expenses, our return on investment will increase by y”. Or look at the impact of mobile on the overall conversion funnel, rather than just saying, "Mobile bid modifier should be x."
Although the tactical aspect has its merits, audits should lead to strategic discussions. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. Why Location Marketers Need to Embrace Whimsical Visual Storytelling Posted: 2020-11-18 Recently, Facebook and Google made announcements that show how important it is for businesses to think visually with their location marketing. On April 10, Google rolled out a better