The New Year is approaching, and our personal plans are full of good wishes.
At the same time, it is time for us to prepare and plan for the company and team in the coming year. Unlike personal plans, business plans need to be more detailed and strictly prohibited.
Many of you will be looking forward to your SEO strategy for 2022. Strategies will vary from person to person based on a number of factors, including the complexity of the competition, the work your team has been doing, and the work done so far.
However, we have a basic checklist here at Yellowball that applies to all competitions:
1. Looking back at last
year's blue sky thinking and innovative ideas for the year ahead are incredible; don't be afraid, they're coming. At the same time, it's critical that we learn lessons from looking back at the competition in 2021.
If you set goals at the beginning of the year, you can use these as benchmarks to judge your success while also pinpointing where the competition hits roadblocks.
Break the campaign down into its main components and self-criticize your team's output in those components. The results (ranking, traffic, conversions) are obvious; keep in mind that these results come as competitive results, and this review should focus on learning points that will impact SEO strategies in 2022.
Agencies should talk to clients and get information from their perspective. These feedback sessions are critical to understanding how processes and communications can be improved to create more effective competition.
Finally, from experience, there is value in keeping these reviews as objective as possible. On the one hand, looking back at the successes of the past year can be overly optimistic about past difficulties. On the other hand, note the hurdles, learning points and follow-ups telemarketing list for 2022, but avoid overly pessimistic views.
SEO is a medium to long term investment - if your processes and actions align with your strategy, trust those and the results will come.
2. Revisit your research
Don't underestimate the value of re-research and initial strategies. Not only are markets and behaviors in a state of constant change, but a year from now, your team will have more insights that may affect future strategies.
Go one step further than keyword research; re-evaluate your buyer personas and inbound funnel. Do not loop on the surface of the project. They are often able to see projects that are invaluable to the movement's continued success in new light.
You may find everything checked out, but it's worth it for you to remember this strategy better. You might even find some gems!
3. Develop goals
and KPIs. In such a world, the outcome may seem like a mirage in the desert, when in fact, both are easy to bypass goals in favor of a more output-oriented strategy. Don't be afraid to set goals - these numbers should be available to you.
If it's traffic related, you can target current and target locations by average search volume. In the case of conversions, traffic can be used in conjunction with the current conversion rate.
These goals will keep you clear and focused on the actual day-to-day strategic planning of SEO in 2022. For example, if you wanted to increase conversions by x% in 2022, this goal might result in:
Using your current conversion rate to achieve the minimum ranking required for traffic (and therefore conversions).
■ Emphasize that conversion rates need to be improved and that web design and UX/UI teams need to be more involved in marketing.
■ Realize that your content may not align with the clearer end of your sales funnel, suggesting that content strategy needs to be rethought.
■ Based on rankings, potential traffic, and desired conversion rates, an analysis determined that user acquisition strategies needed to be expanded.
Once you've identified a target, don't just archive it on your desktop. share them.
For internal teams, share goals with team members and goals involved in the project. For agencies, build your client relationships to face these goals with detailed explanations and any requirements they have. Everyone should live up to their responsibilities in achieving these goals.
We've all been there. The relative grace period at the beginning of the year was short-lived because of the never-ending daily tasks. Teams may find it difficult to set aside time to get together and extend brainstorming sessions (which happen beyond the norm), so make the most of your time.
From your analysis (hopefully a relaxing Christmas break), the team has had time to step back and look at this meeting from a slightly different perspective.
Because of the actions you took in steps 1-4, you should have a clearer picture of your campaign framework for the year ahead. It is highly impossible to itemize and plan every detail of each year's activities, so schedule key milestones and major projects.
Importantly, allowing you to maintain flexibility in the process