Options for creating your mailing list
Most of this checklist focuses on the details: the phone number list types of forms, where to use them, and how to optimize them. But all the shapes in the world won't do you any good if your offer isn't compelling.
Content offers — also known as lead magnets, content carrots, or bribe-to-subscribe offers — deliver immediate, tangible, and concrete value to your phone number list subscriber. This free content can be how-to guides, reports, webinars, white papers, online courses, or even discounts and coupons. The phone number list ultimate goal of your opt-in content is to improve your subscriber's life by solving a problem. To drive home this principle, I like to phrase my content offerings in theological terms:
Creating click-worthy phone number list content can be overwhelming. That's why you should go small. Smart blogger's Quick and Dirty Guide to Creating Your "Bribe Subscription" in Record Time offers a fantastic overview phone number list of how to quickly create content deals:“ Instead of trying to solve all of your audience's problems, you'll narrow them down to one specific problem. “And to simplify things, we will only consider problems that fit the phone number list following pattern:
Offers without content
The phone number list need to create content offerings is transmitted online like gospel. This is one of those principles where repetition equals truth. Test for yourself. Some products and industries simply don't require secure content to entice visitors to sign up. Rebel Growth host Borja Obeso recently told me about his own shocking discovery phone number list on this front:
While the phone number list opt-in box says “get exclusive content and tools,” note that no specific content tactics are offered: no eBook, no checklist, no webinar, no whitepaper , No report. Just a generic "we will send you information in the future." This is why it corresponds to the phone number list offer model without content. Lesson? The only way to know if your audience will respond to content offers versus non-content offers is to test them.
At the phone number list opposite end of the emotional spectrum is fear - the most dominant human emotion. The key is to create an disable button (essentially a close popup button) that hurts. Again, Joanna Weibe explains: "When a visitor is presented with a registration form, so often it happens that said registration phone number list form has only one button, and that button is there to be clicked if you choose to register. If you choose to opt-out, you don't need phone number list to click a button to indicate your preference, you just need to X out, click or ignore the opt-in button.