Demand management is one of the daily tasks of a product manager. In the process of managing demand, there is usually a shortage of development bulk sms service resources. The boss said that the demand is urgent and needs to be cut in line. The market said that if the demand is not fulfilled, the merchant will not pay. In these situations, how should product managers manage requirements and schedule them reasonably? This article sorts out the process and steps from requirements management to requirements execution, I hope you have a better and clearer understanding. Table bulk sms service of contents: 1) What is requirements management managing 2) The process of demand management requirements gathering needs assessment Requirement execution 1.
What does requirements management manage How product managers manage requirements Personally think that the three core elements of demand management are: demand mining, demand matching, and demand sorting. 1.1 Demand Mining Understanding bulk sms service the company's business is the premise of demand mining. Only by combining the company's business development direction and business model can it be judged whether the demand can be fulfilled. For example, the pain point of a certain market has been discovered, but combined with the company's R&D resources and the company's business development direction, the current stage of the company is not bulk sms service suitable to meet the pain point of this market. Demand mining methods include research reports, user interviews, questionnaires, social platforms, operational data, competitive product analysis, and brainstorming.
Here's a look at some of the less common social platforms. How product managers manage requirements Mining the needs of users in social platforms, the bulk sms service main statistics are about the topic popularity, attention, pageviews, collections, and likes of the platform. No one will search for things that they don’t follow or like. Data can provide direct feedback on user preferences and concerns. Example: Make a first aid product, search for the keyword "first aid" on Zhihu, you can clearly see that the first aid knowledge related to the elderly has the highest attention and popularity, and bulk sms service the white-collar workers have the lowest. Then it is very clear that the elderly are the target users of the product, and the planning and design of the product need to focus on the elderly. 1.2 Demand matching