We keep track of all our publishing efforts using a content calendar:
Example of Ahrefs' content calendar
Each calendar entry also lists information about an individual content piece, such as:
And so on.
Example of content calendar fields
This keeps everyone aligned on the entire content management process. The editor and every contributor know what stage they’re at, when the deadline is, and what needs to be done next.
This is the reason why we have been able to publish two or more blog posts every week for the past few years.
Even if you’re a solo content marketer, a content calendar keeps you honest about the process. No more writing only when inspiration strikes. Commit to a schedule and publish.
Recommended reading: How to Create a Content Calendar That Works for You
7. Promote your content
If you don’t put your content in front of people who care, your newly published content will be practically invisible.
At Ahrefs, we promote every piece of content we publish. At the minimum, we:
Send new blog posts to our newsletter subscribers.
Share it on all our social accounts (Facebook, Twitter, LinkedIn).
Reach out to people we mention in our content.
Run ads (Facebook, Twitter, Quora, etc.).
You’ll have to do at least this much to get your content out—or if you’re a new site, even more. We recommend following this content promotion checklist:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
8. Design shareable images
We’re big fans of creating custom images for our content. These images help simplify complex concepts and improve our content’s readability.
Infographic about what makes a good link
One of our custom images.
Plus, they make amazing content to share on social media. Even in a “boring” niche like SEO, images like this can go viral.
Our images are created by our in-house illustrators. But there’s no need for you to break the bank just to design them. Custom images don’t have to be museum-worthy to be shareable. After all, the popular blog WaitButWhy uses only stick figures and hand-drawn cartoons. Tools like Canva also make it easy to create one.