While videos are a close second at 48%. SEJ's own research indicates that white papers and e-books are most effective at capturing leads, with 68% of marketers agreeing, so there's no way to predict which will work best. for you. Experiment, follow, rinse, repeat, as they say. It's also not easy to decide which of these content assets should be locked behind lead capture forms and which should be freely accessible, especially when many of us prefer to keep marketers out of our reach. inboxes. There are, however, tools that can track the pages each visitor to your website loads, sending this data to your CRM for smarter development processes. Leadfeeder connects to your Google Analytics to provide LinkedIn contact information to people who have visited your website.
Using visitors' IP addresses, Leadfeeder determines which company they came to you from and then provides LinkedIn hair masking service connections to contact. Advertising Continue reading below 5. Resist “shiny object syndrome” — for the most part There are always new trends in the world of B2B marketing - social media, posts, forums, tools, trigger words, tactics and more. Keeping up with all of this is a major challenge, but it's a challenge you don't need to take on. Social Media Examiner's 2016 Social Media Marketing Industry Report shows that only 6% of marketers are actively adopting new social platforms – more than half of respondents take a wait-and-see approach. shutterstock_391098199 If it's new and shiny, then yes, it's attractive. But just because it's attractive doesn't mean it's worth your investment.
That said, there are a few trends that you simply cannot afford to ignore as a contemporary, performance-driven B2B marketer. Here are four. Advertising Continue reading below The rise of mobile and its UX implications - With the use of mobile devices overtaking the desktop, it's time to realize that customers are looking for a different experience. Mobile is more than a smaller, touchscreen - it's used for different things and in different ways than computers. People want quick access to the information they seek and they want snackable media experiences. Be sure to build mobile optimization into your plan from the start. 10x Content to Impress Audiences – Now that content marketing has been embraced by the vast majority of marketers, it takes more than “good enough” to grab audience attention.